With all the hype around crowdfunding one might think it was the answer to a maiden’s prayers. Not so for ParcelHero’s MD. In an interview for realbusiness he explains what went wrong. 60% of all crowdfunding pitches fail. His errors? Launching in the summer; no early strategic investor; a poor introductory video; too much writing; an absent full PR strategy from day one; poor marketing feedback metrics. Nevertheless, ParcelHero has emerged wiser and stronger with a clear understanding of the communication priorities – watch this space…
